Q. How did you get your start?
R. I have been fortunate enough to work at some great places – marketing as well as other graphic design firms and have gained invaluable experiences along the way. Being hired by a Fortune 500 Company as one of the designers responsible for the concept and design for their corporate annual reports was especially rewarding. Our team won awards at the International Annual Report Conference (ARC awards) in New York several years in a row. Web design followed and I worked with the IT Department at the company to design and help develop the corporate as well as the company site. I’ve been interested in web design ever since, technology changes so fast – there is absolutely no way to be bored!
G. The experience gained from working for small creative design firms to
large innovative corporations has given me a well-rounded perspective of
just what it takes to establish a presence in today’s marketplace. Over the
years I have had the opportunity of developing some exciting identities and
collateral materials for sports, entertainment, corporate and non-profit
industries. Working on projects for a sanctioning body like NASCAR is always
fun and the design challenges require a different type of energy – energy
that comes in handy when we’re immersed in corporate communications that
could use a “good pit stop and four fresh tires.”
Q. How do you approach a project?
G. I like options and always give the client more than one idea. I love to methodically explore and research ideas and frequently veer off the beaten path to come up with fresh solutions to fit a client’s unique needs.
R. I work fast and like to generate a lot of ideas in a short amount of time. I’ll revisit them later and see which ones I want to develop further.
Q. What special skills do you bring to OLA?
R. I love learning and discussing new technology and I like figuring out how to take advantage of the new technologies that are out there. I don’t jump on new technology when it FIRST comes out – I’m ready when I feel all the problems have been worked out. I also thrive on efficiency – I’m always thinking about new ways in which to make OLA more productive and most importantly – more fun.
G. I’m never satisfied for long with the status quo. I feel that if we are too easily satisfied nothing can change for the better. I always question whether something can be improved which drives everyone in the office nuts at times. In fact, my partner coined the term “Geni’d to death” because I will not stop on a project until I feel I have a solution that is perfect. I’m very detailed and quality-control oriented which although being demanding, has brought a lot of respect from our vendors. Our clients are very appreciative.
Q. Ok, so what do you do in your spare time?
R. I live to ski (snow ski that is) and I get the greatest thrills from racing and skiing the steeps. I don’t do cliffs – I’m actually a bit scared of heights (if you can believe that) and I love fresh powder. Need information on Stowe, Vermont? Give me a call. Ok, I do other things as well. I’ve got a great guitar, doodle with my sharpie, practice yoga (don’t all creatives?), garden and ok, I’m a pretty good cook, too. Did I mention wine?
G. If I’m not building or renovating a house there is something wrong. I love the challenge of making everything come together to create that perfect space. It’s not what I do to relax, it’s what I do for excitement. To relax, I get away from the house. I’m either playing on the water or playing in the dirt. I’m not that into fast paced water sports but I’m happy to drive the boat. On land, I dig in the dirt and hope that something will grow. I also play golf – that perfect shot keeps me going back for more. All in all, give me a warm day on the lake or a cool day in the dirt and I’m a happy girl.
Q. Do you have any kids?
G.Two cats
R. One dog
Q. Just for kicks, how does OLA spend her money?
R&G.That’s an easy one…Coffee…Krankies has a two for one latte special on Tuesdays.
R. We bring over 35 years of hands-on experience in print and web design communications.
G. Add to that our roster of designers, programmers, copywriters and photographers and we’re a creative force that can solve just about any design challenge that comes our way.
Fresh Solutions, Simple Communications, Real Connections.